Search Engine Optimisation
Mastering SEO to reach page 1 of search results
SEO, what is it?
When you search in the Google search engine for example “plumber” you get 2 sets of search results. The paid adverts (AdWords) are displayed in the top 3 results and down the right hand side. The results below the top 3 results are the organic search results.
Organic search results are affected by numerous factors. Only Google really knows what affects these organic results. In marketing we call the process of getting your website to appear on page 1 of the search results as SEO or search engine optimisation.
There are many aspects which affect your ranking. From technical details like the correct canonical settings to the quality of your content and even website issues. SEO is not the same for every website. Each website, content and many other factors need to be assessed to formulate a strategy.
Your website ranking can be affected if it isn’t optimised for mobile. With so many people using their mobiles Google introduced a new algorithm in 2015 which looks at your website compatibility for mobile. If your website isn’t mobile friendly your ranking can be affected.
We can help you decide the best options for you and create a strategy to improve your ranking in search results.
The Solution
So how do we get started on your SEO?
First we start by analysing your website to see if there are any problems that need resolving. We then look at the keywords which are important to your business.
SEO vs. Paid advertising
How do visitors find your website?
%
Desktop & Laptops
%
Mobile Phones
%
Tablets
%
Other Devices
is your website mobile ready?
Increase Visitors with SEO
Mobile Ads
Using Google AdWords you can target mobile, desktop or tablet. AdWords allows you to target by individual device or all those available.
Reporting
In depth reports on the performance of your advertising. Get important reports about how your ads are performing. Adjust your advertising to reach your customers.
Reach for the Top
With Google AdWords you can place your business at the top of Google search. Using keywords that are important to your business you can place your ads in front of your customers.
